Target audiences
- Brand managers
- Marketing professionals involved in branding
- Communication directors overseeing brand strategies
- PR specialists aligned with brand messaging
- Professionals aiming to enhance brand management skills
This training is designed to teach participants the skills and techniques needed to manage and enhance brand identity. Participants will learn how to develop a brand strategy, create brand guidelines, execute brand initiatives, and measure brand performance.
Objectives:
- Understand the importance of brand management
- Develop skills to create a brand strategy
- Create and implement brand guidelines
- Execute brand initiatives to enhance brand identity
- Measure brand performance and make data-driven decisions.
Day 1: Introduction to Brand Management
- Introduction to brand management
- Importance of brand identity in decision-making
- Overview of brand management tools and techniques
Day 2: Developing a Brand Strategy
- Understanding the brand vision and mission
- Creating a brand strategy based on market research
- Identifying target audiences and developing a unique value proposition
Day 3: Creating Brand Guidelines
- Developing a brand identity
- Creating brand guidelines for consistency across all channels
- Managing brand assets and protecting brand identity
Day 4: Executing Brand Initiatives
- Creating a brand communications plan
- Executing brand initiatives across various channels
- Evaluating the effectiveness of brand initiatives
Day 5: Measuring Brand Performance
- Identifying key performance indicators (KPIs) for brand management
- Analyzing brand performance data and making data-driven decisions
- Continuously improving brand performance based on data analysis.
All our courses are provided in business centers located close to the city center.
After your course registration is complete, you will receive the invoice and comprehensive course details, which encompass information about the venue, instructor, classroom location and various logistical aspects.
For more details please contact us here